What Ads Types Are Most “Helpful”? Search Ads Follow Newspapers, TV
July 2nd, 2009
Trade magazine AdWeek and pollster Harris Interactive conducted a survey in early June among 2,521 US adults. People were asked what types of ads they found most “helpful” and what types of ads they ignored. Below are the top-line results as well as the age and geographically segmented data.
Most helpful in making purchase decisions:
37 percent [...]
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