The 3 SEO/SEM Conference Personas
July 3rd, 2009
I recently returned from the successful SMX-Advanced search engine optimization and advertising conference, and I had an epiphany: as a speaker, usability principles are applicable to these conferences. Which usability principle, you might ask? Before usability professionals create an information architecture and corresponding interfaces, they must identify and address various personas or profiles.
The primary persona [...]
....
....