Xigaware

At a time when Barrack Obama and company are searching for a way to save Detroit, a mid-sized dealership in North Central Florida is posting impressive numbers. A Florida seo firm has caused this fantasy to become a reality at a time when many car lots are closing up shop. This accomplishment proves that automotive dealers can in fact stay afloat and be quite profitable.

Regardless of the current economic plight, Santa Fe Ford’s used cars and trucks are selling faster than Girl Scout cookies at a milk parade. A Florida search engine marketing company, MarketinginFlorida.com has aimed the bulk of Santa Fe Ford’s online marketing campaign toward selling used cars in Gainesville

“Over the past 8 months I have sold my complete stock of negative inventory, mostly sold to new retail customers, and for the first time in a very long time I have a used car department that is quite profitable. Marketing in Florida’s internet marketing services and our low prices have been directly responsible for the increases in my used vehicle sales department. We spend almost no money advertising our pre-owned inventory other than our web marketing efforts and currently, about 72% of our retail sales come directly from our online marketing.”    Greg Waitcus, Vice President, Santa Fe Ford.

Santa Fe Ford’s recent success prove that today’s domestic auto dealers can become viable if they change their business model and online marketing to be in-line with what today’s customers demand. It is not the mid-80’s anymore. Today’s car customer understands the market value of vehicles and expects full disclosure before they visit or even call the dealership.

By and large, the 20,000+ automotive dealerships in America are locally owned businesses that are run by high minded businessmen who go to church, support their local community and treat their clients very well. With a mid-sized Ford dealership posting big gains month after month, Barrack Obama and friends must find a path for the domestic auto makers to become sustainable. If GM is allowed to go up in smoke, the ripple effect may bankrupt America.

With bankrupt domestic auto makers, it is the local dealers that will be asked to cover the loss on all of their existing vehicles. It is not the manufactures that are owners of all that inventory, it is the local dealers. Without solvent manufacture backing, all of the local auto dealer’s existing new inventory would have to be immediately written down to auction levels as all domestic auto makers backing would immediatley become void. For nearly all affected dealerships, those write downs would immediately end their business as they would be in immediate violation of the loan agreements with their floor planners. Without the inexpensive financing for their inventory, very few franchised domestic dealers can keep going.

All over America automotive dealers directly and indirectly support an gigantic workforce spanning many industries. They generate incredible amounts of state and local tax revenue and make a wide variety of political and charitable contributions. With unemployment over 8% and now talk that it may shoot over 10%, America would have a hard time recovering from loosing GM and Chrysler.

The disappearing of jobs and tax revenue at all levels would be {staggering|devestating}. Domestic auto dealers are the backbone of their local economies. Collectively, domestic dealers are the backbone of America. Domestic auto makers and congress must find a way to save Detroit or risk a systemic failure of America.

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