Online Social Networking Sites: Hidden Benefits for Web Marketers
Sites that feature social networking and online social bookmarking are more popular now than ever. It can be hard to know which to choose, however, because there are so many of them. This is why many Internet users find social network reviews valuable. When reading these reviews, though, you might be surprised at how much variation there is in people’s viewpoints. Some might defend their particular choices tooth and claw. That may be due, however, to being unaware of all the available options, so they got hooked on one site without really knowing what’s out there. I’ve known a few who fought for their choice without even knowing the difference between business networking sites , bookmarking sites or sites that feature online social networking as a means for people to have fun, date, play games or do various other entertainment-related activities. Many are not aware that there are also online social networking sites, like Yuwie, that use micropayments to incentivize users to visit the site and promote it to others.
Many people aren’t aware of the variations between social networks because the features and uses overlap. For example, HubPages can be used for business or pleasure. Thousands of user-created free networking communities have sprung up all over the Internet, such as Book Market. These sites are really where the rubber hits the road when it comes to free social networking due to their emphasis on people’s niche interests. And speaking of niches, book readers now have plenty of places to hang out online. Online social networks , like GoodReads have book reviews and other features created just for people who love to read. A less interactive format that is just as important as social networking is social bookmarking, which has become a standard for people who work and play on the Web. Sites that feature social bookmarking, such as Mister Wong, allow logged-in users to save their online bookmarks for free. These sites are also great for people who are searching for information, because searches are greatly enhanced by tagging. Tagging also makes social bookmarking sites of great interest to online marketers, because they know they will lead to backlinks for their sites. One social bookmark doesn’t really mean anything in terms of backlinks but when you add them all together, they become influential in search engine rankings. And with sites such as Propeller, if a URL is posted on one of these bookmarking sites that has good pagerank, top search engine rankings can be had for that page if it has good keyword tags and was submitted properly.
The social media landscape is made even more indistinct by sites like Yahoo Buzz, which are set up for both social networking and social bookmarking. They are quite useful for bookmarking URLs but they also provide a tremendous platform for online social networking and marketing. Many new business contacts and friends are just waiting to be found on these platforms and blog posts featured on these social networking sites have the potential to rank well in Google and other search engines. This makes these type of sites genuine gold to Internet marketers.
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Great post here. I really like how you have focussed on niche social netwoking sites and made a point of discussing how there are huge variations between different social networks but how we tend to get stuck with just using one or two and don’t venture off and try more.