Xigaware

Creating an effective Google Adwords campaign can be challenging for both beginners and experts, especially if you’re just beginning to use PPC advertising. While you can spend hours monitoring the market and seeing what your competitors are doing, the real lessons are learned when you create an ad and then focus on optimizing it for performance. Still, it is easy to make costly mistakes with this strategy; if you do not know what you are doing.

The book “The Definitive Guide to Google Adwords” is a must read for anyone who wants to break in into adwords.The author of the book, Perry Marshall, provides clear and concise information regarding Google advertising and direct marketing for both beginners and intermediate users who are looking to gain more from their campaigns.

The real purpose of Google Adwords is to make you a profit by bringing in qualified traffic into your website. Avoid these mistakes in order to have a successful ad words camapign.

1. Not writing keywords in your ad’s body. A lot of beginning Adwords users make the mistake of only using the keyword in the headline, and then nowhere else within the ad. Include at least 1 or 2 keywords in your ad copy for a more compelling ad.

2. Directing all traffic to your homepage.. Don’t ever send your visitors to your homepage when they click your ads. In most cases, a homepage serves to guide visitors to the different contents of a site. Those who click on ads do so for a specific content and they will immediately leave if they don’t instantly get the information they want. Give them what they’ve came for by directing them to a landing page listing your value proposition for them.

3. Relying on the ‘broad match’ function of the Google Adwords Keyword Selector Tool. New users only use the ‘broad match’ function in coming up with keywords in Google’s Keyword selection tool. This tool is only useful for generating an initial list of keywords. Keywords produced from phrase matches and exact matches will yield keywords that are more apt and targeted to your market.

4. Using keywords that do not get results. Discovering the exact keywords your target market uses takes time. Monitor the performance of your ads to check if your keywords bring you the kind and volume of traffic that you desire. If they’re not, look for other keywords to focus on. The Google Ad Words Keyword Selector Tool has a ’synonym’ feature you can use to produce new keywords and make the most out of your campaigns.

5. Using an ineffective headline. Make sure you emphasize the ‘ultimate benefit’ right away in the headline of your copy. Headlines are important because they catch the attention of your reader and compel them to read the remainder of the copy.

If you enjoyed this post, make sure you subscribe to my RSS feed!