Xigaware

Every online organisation should be constantly looking for ways of positively influencing their customers’ purchasing decisions.
If you want to increase conversion rates, then you should consider video marketing to connect emotionally with customers, existing and potential, in a more direct way than ever before.
Although a relatively new technique in online marketing, having a video spokesperson has proven to be very successful resulting in increased customer action through direct sales, click throughs and page views.
Video is compelling and dynamic – unlike the more traditional static pictures and text that we’re used to.
Video has inherent appeal.Consider these figures from the Internet Advertising Bureau which show that in January 2009, 29.6 million people in the United Kingdom clicked onto online video.That’s eight out of ten internet users and a ten per cent increase on the year before. 
Most of us would prefer to see and hear something in preference to merely reading about it.And of course, we’re more likely to make a purchase if the person telling us about the product or service looks decent and trustworthy and sounds knowledgeable.The bottom line is, having a video spokesperson can sway your customers into making a purchase – and that’s exactly what you want.
These are some of the advantages of having a video spokesperson :
• They can present your key proposition in seconds
* They interface with customers on a direct, personal level and therefore give your website a human element
* They can be the human face of your website on the home page and the tour guide through other web pages
* They can boost your brand-building efforts as they embody your organisation’s brand personality.
Website video also :
* can improve customer understanding of the product or service and boost customer education
* builds rapport with customers through an emotional trigger
* Engenders confidence and trust
* generates useful customer feedback, increases the time spent on the page and converts more visits into sales
With some forethought and planning, your clients and your organisation will benefit.  It’s best to consult a professional web design company which has the advantage of experience and technological expertise in internet video production to maximise the benefit.Dale Carter, managing director of a web development company in Perth, GTP iCommerce, had these suggestions for online video.
“First impressions count.  The video has to be professionally done. Sound quality and high definition picture resolution are vital.The words that you use are also important.The online spokesperson must portray an image of credibility and professionalism.The spokesperson should use ‘you’ and ‘your’ language which is much more meaningful for the viewer than language such as ‘me’, ‘our’, ‘we’ and ‘us’.
“Script length is also important”, he said.”The average person will only wait eight seconds before they move on, so capturing and holding their attention is vital.Unlike web copy which viewers can skim through or download to read when time permits, video is real time so it needs to make an impact – quickly.A homepage greeting should be limited to a minute, with other scripts for product and information pages limited to around 90 seconds.”
Online video is a proven technique to connect directly with your customers on a more emotional and personal level than ever before.It’s cost effective, relatively simple to implement and the results are there to be seen.

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