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Voice broadcasting provides a unique type of lead generation that gets prospects calling you instead of you making cold calls. If you’ve always been nervous about making cold calls for business-to-business sales, voice broadcasting empowers you to phone thousands of potential customers within moments without speaking directly to the recipient. It is the preferred method of many successful businesses to generate leads by phone. Let’s explore lead generation through voice broadcasting and see how it can benefit you.

“I can’t,” she whispered with a slight tremble.  “It’s easy for me to open the conversation.  It’s easy for me to sound intelligent and relevant as long as the call is going well.  But if I get a sudden no, or a why?, or some other kind of remark I’m not prepared for, I go blank.  My mind turns off.  I can’t access my brains database for the inventory of comebacks, responses, or objection-overcoming thoughts.” She was staring at me with that blank “no-one’s home-look” like she must have had when she found herself stuck on a call.

I bring this up to describe a bigger point.  It’s not the issue of going blank, everyone can experience it. But the issue of the fear of going blank is the bigger issue. This client was so fearful of blanking out and feeling the embarrassment, she really had a problem in starting the calling process. And with this looming fear, she made very few calls.  Not a good solution to finding a job.

The more targeted your audience, the better results you’ll reap from your voice broadcasting message. That’s why lead generation by phone is well worth the investment even if you have to pay more to target your calls. Once you choose a target of potential buyers, you can tailor your broadcast message to grab their attention.

Notice that in each case I suggest beginning with, “I understand.” Its a way to introduce reconciliation or rapprochement (the reestablishing of cordial relations) before laying yourself at their feet and asking for help. It takes a hard heart not to give in to this type of request.

These type of questions create a couple of 2nd chances for you:

• You get a chance to catch your breath and hence a few moments for you to open your warehouse of ideas while they are responding.
• You put the ball into their court. It gives you an opportunity to listen for something to grab onto to further the conversation. I has a way of bringing them down from their defensive tower.

Make sure you handle your sequence of calls so that you have time to handle special developments that come up, like informing customers of price changes, changes in delivery, product changes. There is always a multitude of things that can come up that is why salespeople always have to be flexible.
Having time to handle unforeseen developments is a must. Planning your time and sequence of calls enables you to do this

Resource Author Francisco Rodriguez Higueras
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