This webinar and guide covers:
Use SEM campaign data to develop social marketing programs
Measure the value of viral campaigns
Work with your peers to develop integrated campaign
Download this guide here.
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With privacy concerns over various Google products seemingly cropping up every week, the company said today that it will soon let web users opt-out of being tracked by its popular Google Analytics software.
The news comes in a blog post today that says a browser-based plugin will be available “globally … in the coming weeks.”
Over the [...]
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Doing the agenda for our SMX Advanced search marketing conference is always my biggest challenge. The conference, happening June 8-9 in Seattle, is designed for advanced search marketers, so you want something that will really wow them. I’ve got my preliminary agenda coming together to post next week, but I’m looking for a little feedback. [...]
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In my previous article I described the value of meta tags in driving organic rankings. In this article, I will review some other secondary “on-page” elements that—if used properly—may contribute to your site ranking more effectively in organic search results.
It’s important to note that these on-page elements actually play a very important role in creating [...]
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The three-year-old lawsuit in which Viacom is seeking $1 billion from Google over copyrighted videos on YouTube moved a step forward today with the release of several court documents. The three documents unsealed today are:
Viacom: Memorandum in support of motion for partial summary judgment (2.7mb PDF)
Viacom: Statement of undisputed facts (5mb PDF)
Google: Memorandum in support [...]
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Let’s deconstruct the Google snippet in all its glory — from the Posts/Authors/Last Post line, to the document date, to the Keywords in Context (”KWIC”), to the ellipses, to the inside-the-snippet anchor links.
But before we do, it would probably be a good idea to define the term snippet. Google defines a snippet as “a description [...]
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Having just returned from SMX West, I found my brain teeming with topic snippets related to online search marketing. SEO, trademark usage, display and search ad combo campaigns, the Microsoft-Yahoo! deal, mobile ads, and so many more. While the range of topics was vast, all of them fell within the spectrum of online marketing. And [...]
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Time is running out! The pre-agenda rate for Search Marketing Expo – SMX Advanced Seattle expires Saturday, March 20th. Register now and pay only $1195 to secure your spot at the only conference designed exclusively for experienced search marketers.
Now in its fourth year, SMX Advanced Seattle is a unique, engaging, intimate experience with maximum [...]
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The Google Australian Local blog announced a new feature they are testing in Google Australian Maps named “Google Sponsored Map Icons.” Google Sponsored Map Icons is a new way to promote your business within Google Maps. It is similar to how Google began plotting points of interests back last August but there was [...]
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Google has pushed out a maps app update for Android based mobile devices. The new Google Maps Mobile app, version 4.1 for Android has updated the interface and made some feature changes to help improve usability.
The changes include:
Revised search results page so everything is accessible on a single page.
You can now swipe [...]
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