DVD Movie retailer HiDefDVD.com is already seeing a big boost in high definition DVD purchases this holiday season, as the DVD Movie makes a return to the must have category.

The lack of clear leader in the format battle has not stopped consumers from diving into the new hardware.

“The movie studios are being a little smarter this time around. They have chosen to support both formats,” said Mr. Guidolin. In fact, even the founding father of HD-DVD, Warner Brothers, is supporting the rival Blu-ray format. This is good news for consumers. “I think consumers see that there isn’t going to be a clear winner for a long time — if ever. So they are ok being early adopters.”