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Before advertising with Google, it is important that you know the basics of Google AdWords. Google has undoubtedly changed the face of the web. In fact, Google AdWords has made over 16 billion dollars for Google in 2007 alone. While that’s a big amount of money, not everyone can say that they’ve benefited from Google AdWords.

To make sure that you are successful in your endeavour with Google AdWords, you do not have to bid on expensive keywords. The keywords that you bid on must be relevant to your website, but they may not necessarily be the most expensive. Here are a few Google AdWords tips that you can put into use.

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Use Your Keywords

You should include your keyword in any Google AdWords ads. An average person glance through their Google search results very quickly, so you must place in your keywords strategically to grab their attention. Otherwise, your ad will be missed and lose a chance for sale. Of course, you ad must also be appealing, compelling and make total sense. I know that fitting in all the information is such a short space can be quite difficult, but it can be done with some time and practice. Make sure that you include your keywords because if you don’t, you’re simply wasting money, time and effort.

Making Use of Bidding Strategies – High to Low Bidding

Here’s a useful strategy for bidding, but first let me explain how Google ranks your ads. Google ranks your ad by two things, your bid price and your Click-Through-Rate (CTR). When your ad is displayed and being click on, the total count is called the CTR. Being new to AdWords, your quality score is definitely low, so to be on the first page is more difficult . One way is to bid higher to get your ad shown. Most newbies bid high to get that initial exposure. When your CTR is a higher, then you can slowly lower your bid price. Ultimately, the goal is then to keep your ad on the first page with the lowest bid price possible.

Low to High Bidding Strategy

Another method of bidding is by starting with low bids. This is very useful for keywords that aren’t so competitive or popular. If your budget is limited, you can also use this method. You begin with lower bidding price and slowly work your way up until your ads appear on the first page. Again, you must try to land your ads on the first page with the lowest bid possible.

Try Negative Keywords

Negative keywords are used in order to prevent your ads from showing up in searches that are unrelated. You have a specific audience to target and you want to make sure that your ad gets to them and no others. Sometimes, by not using the negative keywords, your ad can appear in an unrelated search term and in front of the wrong audiences. For instant, when you are selling a dog collar and you are using “collar” as your keyword. When a searcher type in the word “collar” into the search engine, he may not be looking for dog collar. He could be looking for cat collar. This is where you used the negative keywords, add “cat” into the list and your ad would not appear. You should always put in a negative keyword so that your ads do not appear on unnecessary searches. This helps increase your CTR and most of your visitors are more likely to buy from your site.

Ad Testing

Testing ads is very important,but you don’t have to do much because Google AdWords can test your ads for you. By placing in two different ads in each AdGroup, Google AdWords then alternately displays the ads in search results. After running your ads for some time, based on the CTR results of each ad, you can choose which ad to use. If you have numerous ads, you can repeat this process until you find the perfect ad for your campaign.

Everyday, Google display millions of ads online and if you plan to use Google AdWords, you need to do more to succeed. If you want to make sure that your Google AdWords campaign is successful, all you need to do is to know what is important. Use the strategies here and you’re ready to go.

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