Archive

Posts Tagged ‘employee surveys’

20 Top Tips to Writing Effective Surveys

July 4th, 2009

How to create a survey using Survey Galaxy

Writing surveys is easy; or is it? The truth is that creating surveys is easy but creating effective surveys is more difficult. The following are twenty tips that if followed will help you with your survey questionnaire design and help you write effective surveys.

1. What is the survey’s purpose?

Surveys and questionnaires are conducted for many reasons. By correctly phrasing the questions and structuring the answers surveys can be used in a multitude of ways and for a variety of reasons. When compiling a survey don’t lose sight of the survey’s purpose.

2. Give the survey a good title

The survey title represents an opportunity to instantly summarise a survey’s objective and encourage respondents to participate. Respondents need to invest time in completing the survey so you need to encourage them that their investment will be worthwhile.

3. Don’t make the survey any longer than it needs to be

Every question asked should be asked for a reason. Focus on ‘need to know’ questions and minimise ‘nice to know’ information.

4. Use plain English, avoid terminology and acronyms, be consistent and don’t ask questions that may result in ambiguous answers

Word the question carefully. If a question is ambiguous then there is a real risk that any analysis of the resulting survey data will be worthless or at the very least suspect.

5. Avoid questions that are long

Where practical use short sentences. Long questions can cause a respondent discomfort and lead to them abandoning the survey.

6. Ask only one question at a time

Avoid confusing the respondent with a question like ‘Do you like athletics and golf?’

7. Avoid influencing the answer

Avoid loading the question. ‘Should irresponsible shop keepers who sell alcohol to children be prosecuted?’ is likely to have no value.

8. Ensure that the selected answer format allows the respondent to answer the question being asked

Ensure that the respondent is able to answer how they really feel or they may abandon the survey. As a last resort consider the benefit of including a “No comment”, “Can’t say”, “Don’t know” or similar response option.

9. When you are compiling your survey consider how the compiled data is going be analysed when the survey is complete

When asking questions that allow for a free text open ended response, such as when asking the respondent for their comments, appreciate that such information is likely to be difficult to score and/or summarised. Consider grouping answers. For example “How long have you worked here?” – ‘less than 1 year’, ‘between 1 and 5 years’ and ‘more than 5′.

10. Try and ensure that the questionnaire flows

Group the questions into clear categories as this makes the task of completing the survey easier for the participants.

11. Target your respondents carefully

You may want to target a specific group, in others a cross section. If you can’t easily control the respondents consider including questions/answers that will allow you to filter out respondents who don’t fit your target profile.

12. Allow the respondent to expand on their answer or make comments

Allowing respondents to make additional comments will increase their satisfaction level and will also give valuable feedback on the specific questions and/or the survey as a whole. Keep in mind though that for a large sample collection it may be difficult to analyse free text open ended responses.

13. If you are conducting a confidential survey ensure that your pledge for confidentiality is honoured

If you have guaranteed the respondents that the survey is confidential ensure that the individual data is not to be shared with anyone and the information is not going to be used for any other purpose. Confidentiality must be maintained and any contact information deleted after the survey is complete.

14. Consider the benefits and disadvantages of allowing respondents to be anonymous or identifiable

If your respondents are to be anonymous then appreciate that you will be unable to follow up or match “pre” or “post” surveys. There are advantages to allowing respondents to remain anonymous for example it would allow respondents to respond without possible peer pressure.

15. Give careful consideration to the best response format

It is good practice to maintain a consistency in the format used for responses. Keep in mind that when analysing the data radio buttons are easier to analyse than check boxes that offer the respondent multiple responses. If a radio response format can be used do not use a check box format.

16. Inform the respondent as to how much time the survey will take to complete

Respondent drop out can become a problem if the survey appears to be a stream of never ending questions. It is good practice to give an indication as to how long the survey is likely to take so that the participants can determine the best time to complete the survey.

17. Inform respondents of the survey end date

Encourage respondents to complete the survey as soon as possible but advise respondents as to the survey’s end date so that they have the opportunity to schedule the necessary time.

18. Test the survey

Before publishing a live survey publish a pilot survey to check for questions that are ambiguous or confusing and to confirm that the survey is aesthetically pleasing.

19. Before publishing the survey check the survey several times

Check more than once that the survey is grammatically correct and makes sense. If possible ask a colleague to check the survey before you publish, if you are unable to do this then take a break before checking again.

20. Thank the respondent

To complete surveys respondents have to devote their time and should be thanked either in a covering letter, at the end of completing the survey or in a follow up letter. You may even want to provide an incentive such as entry into a prize draw or a reward.

Getting started is easy and there are many survey software websites to choose from.

If you enjoyed this post, make sure you subscribe to my RSS feed!

20 Top Tips to Writing Effective Surveys

June 23rd, 2009

How to create a survey using Survey Galaxy

Designing surveys is easy; or is it? The truth is that writing surveys is easy but writing surveys that will be effective is a little bit more difficult. The following are twenty tips that if followed will help you write more effective surveys.

1. What is the survey’s purpose?

Questionnaires are conducted for many reasons. By phrasing the questions and structuring the answers surveys can be used in a multitude of ways and for a variety of reasons. When designing a survey do not lose sight of its purpose.

2. Title the survey

The survey title is a golden opportunity to instantly summarise a survey’s objective and encourage respondents to participate. Respondents need to invest time in completing the survey so make them feel that their investment is worthwhile.

3. Ensure that you do not make the survey any longer than it needs to be

Every question asked should be asked for a reason. Minimize the questions providing you with ‘nice to know’ information and focus instead on the ‘need to know’ questions.

4. Use plain English, maintain consistency and avoid jargon, acronyms and asking questions that could result in ambiguous answers

Word the question carefully. There is every chance that if respondents can interpret any question that is not clearly written differently to that intended by the survey’s publisher then any analysis of the survey results may be worthless or at the very least misleading.

5. Avoid long questions

Where practical use succinct sentences. Long questions tend to cause respondents discomfort and can lead to respondents abandoning a survey.

6. Ask one question at a time

Avoid confusing the respondent with a question like ‘Do you like tennis and athletics?’

7. Don’t influence the answer

It is important to avoid loading the question. ‘Should irresponsible shop keepers who sell cigarettes to minors be prosecuted?’ is likely to have no value.

8. Ensure that the chosen answer format allows the respondent to answer the question being asked

Allow the respondent to answer how they really feel or they may be inclined to abandon the survey. As a last resort consider the benefit of including a “No comment”, “Don’t know” or similar response option.

9. While you are compiling your survey consider how the survey results are going to be analysed when the survey is complete

Appreciate that questions that allow for a free text open ended response, such as when asking the respondent for their comments, is likely to be difficult to score and/or summarised. Consider grouping answers. For example “Indicate your length of service?” – ‘less than 3 year’, ‘between 3 and 5 years’ and ‘more than 5′.

10. Ensure that the questionnaire flows

Group the questions into clear categories as this makes the task of completing the survey easier for the participants.

11. Target your respondents

In some cases you will want to target a specific group, in others a cross section. If you can’t easily control the respondents consider including questions/answers that will allow you to filter out respondents that don’t match your target profile.

12. Allow the respondent to expand on their answer or make comments

By allowing respondents to make additional comments you will increase their satisfaction level and the comments will also give valuable feedback on the specific questions and/or the survey as a whole. Remember that for large sample collections that free text open ended responses may be difficult to analyze.

13. If the survey you are conducting is to be confidential ensure that you honour your pledge

If you have assured respondents that the survey is to be confidential you need to ensure that the collated data is not shared with anyone or used for any other purpose. Confidentiality must be maintained at all times and any identifying information destroyed once the survey has finished.

14. Consider the benefits and disadvantages of allowing respondents to be anonymous or identifiable

If your respondents are to be anonymous then appreciate that you will be unable to follow up or match “pre” or “post” surveys. However in some cases allowing respondents to remain anonymous will allow respondents to respond without possible peer pressure.

15. Consideration carefully the best response format

Being consistent with the format used for responses is good practice. When designing your survey keep in mind that when analyzing the data radio buttons are easier to analyze than check boxes that offer the respondent multiple responses. If a radio response format can be used do not use a check box format.

16. Advise the respondent as to how much time the survey will take to complete

If the survey appears to be a stream of never ending questions then respondent drop can increase. It is good practice to give an indication as to how long the survey is likely to take so that the participants can choose the best time to complete the survey.

17. Inform the respondents of the survey end date

Try and encourage your invited respondents to complete the survey as soon as possible but advise the respondents of the survey’s end date so that they have the opportunity to schedule the necessary time.

18. Trial the survey

Before publishing a live survey publish a pilot survey to check for questions that are ambiguous or confusing and to confirm that the survey is aesthetically pleasing.

19. Before publishing the survey check the survey several times

Carefully check and then check again that the survey is grammatically correct and makes sense. If practical get someone else to proof read the survey before you publish, if no one else is available then take a break before checking again.

20. Thank your respondents

To complete surveys respondents will need to invest their time and therefore should be thanked either at the end of completing the survey or in a follow up letter. You may even want to consider an incentive such as a reward or entry into a prize draw.

For more information please visit Survey Galaxy

If you enjoyed this post, make sure you subscribe to my RSS feed!

Writing Effective Surveys – 20 Top Tips

June 22nd, 2009

How to create a survey using Survey Galaxy

Writing surveys is easy; or is it? The truth is that writing surveys is easy but writing surveys that will be effective is a little bit more difficult. The following twenty tips will help you with your survey questionnaire design.

1. What is the survey’s purpose?

There are many reasons for conducting surveys and questionnaires. By correctly phrasing the questions and structuring the answers surveys can be used in a multitude of ways and for a variety of reasons. When designing a survey do not lose sight of its purpose.

2. Give the survey a good title

The survey title is a golden opportunity to instantly summarise a survey’s objective and encourage respondents to participate. Respondents are going to invest time in completing the survey so make them feel that their investment is worthwhile.

3. Do not make the survey any longer than it needs to be

Every question that is asked should be asked for a reason. Minimize the questions providing you with ‘nice to know’ information and focus instead on the ‘need to know’ questions.

4. Use plain English, maintain consistency, avoid jargon and acronyms and don’t ask questions that may result in ambiguous answers

Take care when wording a question. If a question is ambiguous then there is a real risk that any analysis of the resulting survey data will be worthless or at the very least suspect.

5. Avoid long questions

Try to use concise sentences wherever possible. Long questions can cause a respondent to lose concentration and lead to them abandoning the survey.

6. Ask only one question at a time

Avoid confusing the respondent with a question like ‘Do you like athletics and football?’

7. Avoid influencing the answer

It is important not to load the question. ‘Should irresponsible shop keepers who sell tobacco to minors be prosecuted?’ is unlikely to have any value.

8. Ensure that the selected answer format allows the respondent to answer the question being asked

Ensure that the respondent is able to answer how they really feel or they may abandon the survey. As a last resort consider the benefit of including a “Can’t say”, “Don’t know” or similar response option.

9. While you are compiling your survey consider how the compiled data is going be analysed when the survey is complete

When asking questions that allow for a free text open ended response appreciate that such information is likely to be difficult to score and/or summarised. Consider grouping the answers into groups that will match your analysis requirements. For example “Indicate your length of service?” – ‘less than 1 year’, ‘between 1 and 5 years’ and ‘more than 5′.

10. Ensure that the questionnaire flows

Group questions into clear categories as this will make it easier for the participants completing the survey.

11. Target your respondents

Sometimes you will want to target a specific group, in others a cross section. If you can’t easily control the respondents consider including questions/answers that will allow you to filter out respondents that don’t match your target profile.

12. Provide a channel for your respondents to expand on their answers or make comments

Allowing respondents to make additional comments will increase their satisfaction level and the comments will also give valuable feedback on the specific questions and/or the survey as a whole. Remember that for large sample collections that free text open ended responses may be difficult to analyse.

13. If the survey you are conducting is to be confidential ensure that your pledge is upheld

If you have assured the respondents that the survey is confidential ensure that the individual data is not to be shared with anyone and the information is not going to be used for any other purpose. Confidentiality must be maintained at all times and any identifying information destroyed after the survey is complete.

14. Weigh up the benefits of allowing respondents to be anonymous or identifiable

If your respondents are to be anonymous then you will be unable to follow up or match “pre” or “post” surveys. There are advantages to allowing people to remain anonymous for example it would allow people to respond without possible peer pressure.

15. Carefully consider what the best response format will be

Being consistent with the format used for responses is good practice. Keep in mind that when analysing the data radio buttons are easier to analyse than check boxes that offer the respondent multiple responses. Do not use a check box format if a radio response format would do.

16. Inform the respondent as to how much time the survey will take to complete

Respondent drop out can occur if the survey appears to be a stream of never ending questions. It is a good idea to give an indication as to how long the survey is likely to take so the respondents can choose the best time to complete the survey.

17. Inform the respondents of the survey end date

Encourage respondents to complete the survey as soon as possible but advise respondents as to the survey’s end date so that they have the opportunity to schedule the necessary time.

18. Test the survey

Before publishing a live survey publish the survey as a trial to check for questions that are ambiguous or confusing and to ensure that the survey is aesthetically pleasing.

19. Before publishing the survey proof read the survey carefully

Carefully check and then check again that the survey is grammatically correct and makes sense. If practical get someone else to proof read the survey before you publish, if no one else is available then take a break before checking again.

20. Remember to thank the respondent

To complete surveys respondents have to devote their time and should be thanked at the end of completing the survey or in a follow up letter. You may even want to consider incentives such as entry into a prize draw or a reward.

To get started there are numerous survey software websites to choose from.

If you enjoyed this post, make sure you subscribe to my RSS feed!

Great Tips to Writing Effective Surveys

June 22nd, 2009

How to create a survey using Survey Galaxy

Designing surveys is easy; isn’t it? The reality is that writing surveys is easy but writing effective surveys is more difficult. The following are twenty tips that if followed will help you with your survey questionnaire design and help you write effective surveys.

1. What is the purpose of the survey?

There are many reasons for conducting surveys and questionnaires. By correctly phrasing the questions and structuring the answers surveys can be used in a multitude of ways and for a variety of reasons. When compiling a survey don’t lose sight of the survey’s purpose.

2. Give the survey a good title

The survey title is an opportunity to instantly summarise a survey’s objective and encourage respondents to participate. Respondents are going to invest time in completing the survey so make them feel that their investment is worthwhile.

3. Keep the survey as short as possible

Every question asked should be asked for a reason. Minimize the questions providing you with ‘nice to know’ information and focus instead on the ‘need to know’ questions.

4. Use plain English, avoid terminology and acronyms, be consistent and don’t ask questions that may result in ambiguous answers

Word the question carefully. If a question is unclear then there is every chance that respondents may understand the question differently to that intended by the publisher making any analysis of the data worthless or at the very least suspect.

5. Avoid questions that are long

Where practical use short sentences. Long questions can cause a respondent discomfort and lead to them abandoning the survey.

6. Ask one question at a time

Avoid confusing the respondent with a question like ‘Do you like football and golf?’

7. Don’t influence the answer

It is important to avoid loading the question. ‘Should irresponsible shop keepers who sell cigarettes to minors be prosecuted?’ is unlikely to have any value.

8. Make sure that the answer format used allows the respondent to answer the question being asked

Allow the respondent to answer how they really feel or they may be inclined to abandon the survey. As a last resort consider the benefit of including a “Can’t say”, “Don’t know” or similar response option.

9. While you are compiling your survey consider how the survey results are going to be analysed when the survey is complete

When asking questions that allow for a free text open ended response appreciate that such information is likely to be difficult to score and/or summarised. Consider how answers can be grouped. For example “Indicate your length of service?” – ‘less than 2 year’, ‘between 2 and 5 years’ and ‘more than 5′.

10. Ensure that the questionnaire flows

Group the questions into clear categories as this makes the task of completing the survey easier for the participants.

11. Target your respondents carefully

You may want to target a specific group, in others a cross section. If you can’t control who responds to your survey consider including questions/answers that will allow you to filter out respondents who don’t match your target profile.

12. Allow the respondent to expand or make comments

By allowing respondents to make additional comments you will increase their satisfaction level and the comments will also give valuable feedback on the specific questions and/or the survey as a whole. Remember that for large sample collections it may prove difficult to analyze free text open ended responses.

13. If the survey you are conducting is to be confidential ensure that your pledge is upheld

If you have guaranteed the respondents that the survey is confidential ensure that the individual data is not to be shared with anyone and the information is not going to be used for any other purpose. Confidentiality must be maintained and any contact information deleted after the survey is complete.

14. Weigh up the benefits and disadvantages of allowing respondents to be anonymous or identifiable

If your respondents are to be anonymous then appreciate that you will be unable to follow up or match “pre” or “post” surveys. Allowing respondents to remain anonymous will however allow respondents to respond without possible peer pressure.

15. Give careful consideration to the best response format

Maintaining a consistency in the format used for responses is good practice. When creating your survey keep in mind that when analyzing the data single selection radio buttons are easier to analyze than multiple selection check boxes. If a radio response can be used do not use a check box.

16. Advise the respondent as to how much time the survey will take to complete

If the survey appears to be a stream of never ending questions then respondent drop can increase. It is good practice to give an indication as to how long the survey is likely to take so that the participants can determine the best time to complete the survey.

17. Inform respondents of the survey end date

Encourage your invited respondents to complete the survey as soon as possible but advise the respondents of the survey’s end date so that they have the opportunity to schedule the necessary time.

18. Pilot the survey

Before publishing a live survey publish a pilot survey to check for questions that are ambiguous or confusing and to confirm that the survey is aesthetically pleasing.

19. Before publishing the survey proof read the survey several times

Check more than once that the survey is grammatically correct and makes sense. If possible ask a colleague to check the survey before you publish, if you are unable to do this then take a break before checking again.

20. Thank your respondents

To complete surveys respondents will need to invest their time and therefore should be thanked either at the end of completing the survey or in a follow up letter. You may even want to consider an incentive such as a reward of some sort.

To get started there are numerous survey software websites to choose from.

If you enjoyed this post, make sure you subscribe to my RSS feed!

20 Top Tips to Writing Effective Surveys

June 22nd, 2009

How to create a survey using Survey Galaxy

Writing surveys is easy; isn’t it? The reality is that writing surveys is easy but writing surveys that will be effective is more difficult. The following tips will help you with your survey questionnaire design so you can write more effective surveys.

1. What is the survey’s purpose?

There are many reasons for conducting questionnaires. By correctly phrasing the questions and structuring the answers surveys can be used in a multitude of ways and for a variety of reasons. When compiling a survey don’t lose sight of its purpose.

2. Give the survey a good title

The survey title is a golden opportunity to instantly summarise a survey’s objective and encourage respondents to participate. Respondents need to invest time in completing the survey so you need to encourage them that their investment will be worthwhile.

3. Do not make the survey any longer than it needs to be

Every question asked should be asked for a reason. Focus on ‘need to know’ questions and minimise ‘nice to know’ information.

4. Use plain English, maintain consistency and avoid jargon, acronyms and asking questions that could result in ambiguous answers

Be careful when wording the question. If a question can be interpreted in more ways than one then there is a risk that any analysis of the survey results will be worthless or at the very least suspect.

5. Don’t have long questions

Where practical use short sentences. Long questions can lead to a higher level of incidents where respondents abandon a survey.

6. Ask only one question at a time

Avoid confusing the respondent with a question like ‘Do you like athletics and football?’

7. Don’t influence the answer

It is important not to load the question. ‘Should irresponsible shop keepers who sell tobacco to children be prosecuted?’ is unlikely to have any value.

8. Make sure that the selected answer format allows the respondent to answer the question being asked

Ensure that the respondent is able to answer how they really feel or they may be less inclined to complete the survey. As a last resort consider the benefit of including a “Can’t say”, “Don’t know” or similar response option.

9. While you are compiling your survey consider how the survey results are going to be analysed when the survey is complete

When asking questions that allow for a free text open ended response appreciate that such information is likely to be difficult to score and/or summarised. Consider grouping the answers into groups that will match your analysis requirements. For example “How long have you worked here?” – ‘less than 3 year’, ‘between 3 and 6 years’ and ‘more than 6′.

10. Try and ensure that the questionnaire flows

When asking questions group the questions into clear categories as this makes the task of completing the survey easier for the participants.

11. Target your respondents

You may want to target a specific group, in others a cross section. If you can’t control who responds to your survey consider including questions/answers that will allow you to filter out respondents who don’t fit your target profile.

12. Provide a channel for your respondents to expand on their answers or make comments

Allowing the respondent to make additional comments will increase their satisfaction level and will also give valuable feedback on the specific questions and/or the survey as a whole. Remember that for large sample collections that free text open ended responses may be difficult to analyze.

13. If the survey you are conducting is to be confidential ensure that you honour your pledge

If you have guaranteed the respondents that the survey is confidential ensure that the individual data is not to be shared with anyone and the information is not going to be used for any other purpose. Confidentiality must be maintained at all times and any identifying information destroyed once the survey has finished.

14. Consider the benefits and disadvantages of allowing respondents to be anonymous or identifiable

If your respondents are to be anonymous then appreciate that you will be unable to follow up or match “pre” or “post” surveys. Allowing respondents to remain anonymous will however allow respondents to respond without possible peer pressure.

15. Consideration carefully the best response format

It is good practice to maintain a consistency in the format used for responses. When creating your survey keep in mind that when analysing the data radio buttons are easier to analyse than check boxes that offer the respondent multiple responses. Do not use a check box format if a radio response format would do.

16. Provide the respondent with an estimate as to how much time the survey will take to complete

Respondent drop out can become a problem if the survey appears to be a stream of never ending questions. It is a good idea to give an indication as to how long the survey is likely to take so the respondents can choose the best time to complete the survey.

17. Inform the respondents of the survey end date

Encourage your invited respondents to complete the survey as soon as possible but advise the respondents of the survey’s end date so that they have the opportunity to schedule the necessary time.

18. Test the survey

Before publishing a live survey publish a pilot survey to check for questions that are ambiguous or confusing and to confirm that the survey is aesthetically pleasing.

19. Before publishing the survey proof read the survey several times

Carefully check and then check again that the survey is grammatically correct and makes sense. If possible ask a colleague to check the survey before you publish, if you are unable to do this then take a break before checking again.

20. Thank your respondents

Respondents devote their time when completing surveys and should therefore be thanked at the end of completing the survey or in a follow up letter. You may even want to consider incentives such as a prize draw or reward.

Getting started is easy and there are many survey software websites to choose from.

If you enjoyed this post, make sure you subscribe to my RSS feed!

20 Top Tips to Writing Effective Surveys

June 19th, 2009

How to create a survey using Survey Galaxy

Designing surveys is considered easy; but is it? The truth is that creating surveys is easy but creating effective surveys is more difficult. The following twenty tips will help you write more effective surveys.

1. What is the purpose of the survey?

Surveys are conducted for many reasons. By phrasing the questions and structuring the answers surveys can be used in a multitude of ways and for a variety of reasons. When compiling a survey don’t lose sight of the survey’s purpose.

2. Give the survey a good title

The survey title is an opportunity to instantly summarise a survey’s objective and encourage respondents to participate. Respondents need to invest time in completing the survey so make them feel that their investment is worthwhile.

3. Ensure that you do not make the survey any longer than it needs to be

Every question that is asked should be asked for a reason. Pay attention to the ‘need to know’ questions and minimise ‘nice to know’ information.

4. Use plain English, maintain consistency and avoid jargon, acronyms and asking questions that could result in ambiguous answers

Be careful when wording the question. If a question can be interpreted in more ways than one then there is a real risk that any analysis of the survey data will be meaningless or at the very least misleading.

5. Don’t have long questions

Use concise sentences wherever possible. Long questions can cause a respondent to lose concentration and lead to them abandoning the survey.

6. Ask one question at a time

Avoid confusing the respondent with a question like ‘Do you like athletics and tennis?’

7. Do not influence the answer

It is important to avoid loading the question. ‘Should irresponsible shop keepers who sell cigarettes to minors be prosecuted?’ is likely to have no value.

8. Ensure that the selected answer format allows the respondent to answer the question being asked

Ensure that the respondent is able to answer how they really feel or they may abandon the survey. As a last resort consider the benefit of including a “Can’t say”, “No comment” or similar response option.

9. While you are compiling your survey consider how the survey results are going to be analysed when the survey is complete

When asking questions that allow for a free text open ended response appreciate that such information is likely to be difficult to score and/or summarised. Consider how the answers could be grouped. For example “How long have you worked here?” – ‘less than 2 year’, ‘between 2 and 4 years’ and ‘more than 4′.

10. Ensure that the questionnaire flows

Group the questions into clear categories as this makes the task of completing the survey easier for the participants.

11. Target your respondents

You may want to target a specific group, in others a cross section. If you can’t easily control the respondents consider including questions/answers that will allow you to filter out respondents who don’t fit your target profile.

12. Allow respondents to expand on their answers and/or make comments

Allowing respondents to make additional comments will increase their satisfaction level and the comments will also give valuable feedback on the specific questions and/or the survey as a whole. Remember that for large sample collections it may prove difficult to analyze free text open ended responses.

13. If the survey you are conducting is to be confidential ensure that you honour your pledge

If you have assured respondents that the survey is to be confidential you need to ensure that the collated data is not shared with anyone or used for any other purpose. Confidentiality must be maintained at all times and any contact information destroyed once the survey has finished.

14. Weigh up the advantages of allowing respondents to be anonymous or identifiable

If your respondents are to be anonymous then appreciate that you will be unable to follow up or match “pre” or “post” surveys. There are advantages to allowing people to remain anonymous for example it would allow people to respond without possible peer pressure.

15. Carefully consider the best response format

Maintaining a consistency in the format used for responses is good practice. When designing your survey keep in mind that when analyzing the data radio buttons are easier to analyze than check boxes that offer the respondent multiple responses. Do not use a check box format if a radio response format would do.

16. Give the respondent an idea of how much time the survey will take

If the survey appears to be a stream of never ending questions then respondent drop can increase. It is a good idea to give an indication as to how long the survey is likely to take so the respondents can choose the best time to complete the survey.

17. Inform respondents of the survey end date

Try and encourage your invited respondents to complete the survey as soon as possible but advise the respondents of the survey’s end date so that they have the opportunity to schedule the necessary time.

18. Trial the survey

Before publishing a live survey publish the survey as a trial to check for questions that are ambiguous or confusing and to ensure that the survey is aesthetically pleasing.

19. Before publishing the survey proof read the survey several times

Check and then check again that a survey is grammatically correct and makes sense. If practical get a colleague to check the survey before you publish, if you are unable to do this then take a break before checking again.

20. Remember to thank the respondent

Respondents devote their time when completing surveys and should therefore be thanked at the end of completing the survey or in a follow up letter. You may even want to consider an incentive such as a reward or entry into a prize draw.

For more information please visit Survey Galaxy

If you enjoyed this post, make sure you subscribe to my RSS feed!

Great Tips to Writing Effective Surveys

June 14th, 2009

How to create a survey using Survey Galaxy

Writing surveys is considered easy; but is it? The truth is that writing surveys is easy but writing surveys that will be effective is more difficult. The following are twenty tips that if followed will help you write more effective surveys.

1. What is the survey’s purpose?

Surveys are conducted for many reasons. By correctly phrasing the questions and structuring the answers surveys can be used in many ways and for a variety of reasons. When designing a survey do not lose sight of its purpose.

2. Give the survey a good title

The survey title is a golden opportunity to instantly summarise a survey’s objective and encourage respondents to participate. Respondents are going to invest time in completing the survey so make them feel that their investment is worthwhile.

3. Avoid making the survey any longer than it needs to be

Every question that is asked should be asked for a reason. Pay attention to the ‘need to know’ questions and minimise ‘nice to know’ information.

4. Use plain English, maintain consistency and avoid jargon, acronyms and asking questions that could result in ambiguous answers

Word the question carefully. Ambiguous questions run the risk that any analysis of the resulting survey data will be worthless or at the very least suspect.

5. Avoid long questions

Use succinct sentences wherever possible. Long questions tend to cause respondents discomfort and can lead to a higher level of incidents where respondents abandon a survey.

6. Ask only one question at a time

Avoid confusing the respondent with a question like ‘Do you like athletics and football?’

7. Don’t influence the answer

Do not load the question. ‘Should irresponsible shop keepers who sell cigarettes to minors be prosecuted?’ is likely to have no value.

8. Make sure that the selected answer format allows the respondent to answer the question being asked

Allow the respondent to answer how they really feel or they may be inclined to abandon the survey. As a last resort consider the benefit of including a “Can’t say”, “No comment” or similar response option.

9. While you are compiling your survey consider how the compiled data is going be analysed when the survey is complete

Appreciate that questions that allow for a free text open ended response is likely to be difficult to score and/or summarised. Consider grouping answers. For example “How long have you worked here?” – ‘less than 2 year’, ‘between 2 and 4 years’ and ‘more than 4′.

10. Ensure that the questionnaire flows

Group the questions into clear categories as this makes the task of completing the survey easier for the participants.

11. Target your respondents

Sometimes you will want to target a specific group, in others a cross section. If you can’t control who responds to your survey consider including questions/answers that will allow you to filter out respondents who don’t match your target profile.

12. Allow respondents to expand on their answers and/or make comments

Allowing respondents to make additional comments will increase their satisfaction level and will also give valuable feedback on the specific questions and/or the survey as a whole. Remember that for large sample collections that free text open ended responses may be difficult to analyse.

13. If you are conducting a confidential survey ensure that your pledge for confidentiality is honoured

If you have guaranteed the respondents that the survey is confidential ensure that the individual data is not to be shared with anyone and not used for any other purpose. Confidentiality must be maintained at all times and any contact information destroyed once the survey has finished.

14. Consider the benefits and disadvantages of allowing respondents to be anonymous or identifiable

If your respondents are to be anonymous then you will be unable to follow up specific complaints or match “pre” or “post” surveys. Allowing respondents to remain anonymous will however allow respondents to respond without possible peer pressure.

15. Give careful consideration to the best response format

Being consistent with the format used for responses is good practice. When creating your survey keep in mind that when analysing the data radio buttons are easier to analyse than check boxes that offer the respondent multiple responses. If a radio response format can be used do not use a check box format.

16. Advise the respondent as to how much time the survey will take to complete

Respondent drop out can become a problem if the survey appears to be a stream of never ending questions. It is good practice to indicate how long the survey is likely to take so that the participants can choose the best time to complete the survey.

17. Advise the respondents of the survey end date

Encourage your invited respondents to complete the survey as soon as possible but advise the respondents of the survey’s end date so that they have the opportunity to schedule the necessary time.

18. Pilot the survey

Before publishing a live survey publish a pilot survey to check for questions that are ambiguous or confusing and to confirm that the survey is aesthetically pleasing.

19. Before publishing the survey check the survey carefully

Check and then check again that a survey is grammatically correct and makes sense. If practical get someone else to proof read the survey before you publish, if no one else is available then take a break before checking again.

20. Thank the respondents

To complete surveys respondents need to invest their time and should be thanked either in a covering letter, at the end of completing the survey or in a follow up letter. You may even want to provide an incentive such as entry into a prize draw or a reward.

For further information please visit Survey Galaxy

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