Many times, a web site gets very giant and its ability to rank well in competitive markets decreases in part as a result of of the size of the site. Whereas we in the business understand that content is king, a lot of usually than not it is a combination of content and effective web site structure that will ultimately help your pages rank.
In this text I examine a way to most effectively structure your site to take advantage of this.
I browse this nice article on layering on the SEOmoz Blog http://www.seomoz.org/blogdetail.php?ID=789 and whereas it will a good job of explaining what content layering is, I feel it may be improved simply a very little bit.
I am not saying it’s wrong in any way. In fact the tactic outlined will be very effective for a little to medium sized web site, but I have additionally found another way to prepare your web site which can be more effective if done properly.
In the article, it explains how you employ layers to arrange your site. Currently we’re not talking about CSS layering or anything like that. It’s more of a web site structure issue than anything.
According to the article, one can layer their site through the utilization of sub-folders. By making layers of sub-folders and then putting all connected content at intervals that sub-folder you’ll layer your website to help specific sections of it rank higher.
This is a great approach to organize a smaller web site as a result of it allows you to place topical pages along, and promote links among the pages to assist improve overall positioning of these sections.
Further, it helps cut back the dilution issue often felt by sites that attempt to cover multiple topics in a flat file structure.
For example, if you sell widgets you may organize the sections by some common element, like color. That approach your web site may be: http://widgetts.com/blue/page1.html and all blue widget pages would go into this sub-folder. You’d then organize all different sub-folders in a similar style.
Like I said, I assume this can be a very effective strategy for a smaller or medium site. There would be a much bigger chance of blue widgets ranking highly during a structure like this.
However, I feel that for larger sites there’s an excellent additional effective means to organize your content.
Through the utilization of sub-domains one may more organize this content. This may make it even more relevant to search queries and a lot of probably to rank. If one sold a larger variety of widgets nevertheless still needed to arrange them by color then the structure of the positioning would be: http://blue.widgetts.com and every one site content regarding blue widgets would appear inside this sub-domain.
The reason I say sub-domains would be a lot of effective is as a result of search engines tend to treat a sub-domain as its own site. In different words, a groundwork engine sees http://blue.widgetts.com and http://widgetts.com as basically two different sites.
Bear in mind that such a technique is of the most benefit to larger sites. If you do not have a large site, or don’t foresee your web site growing to become a giant website then I would not suggest the sub-domain layering tactic.
This is as a result of, as I’ve said, the search engines can treat your sub-domain as a unique site. So if you’ve got only got 10 or fifteen or maybe fifty pages in your sub-domain, possibilities are it won’t rank as competitively as it’d have as a sub-folder of a larger site.
Currently, to create your content even a lot of competitive, why not combine these two ways – use a sub-domain and sub-folders to produce you even more control in web site organization furthermore an even larger likelihood of ranking.
This is often because the broader sub-domain can rank competitively for the broader terms while the sub-folder content can rank competitively for the less broad, a lot of specific terms.
What you are doing by combining the two strategies is obtaining more bang for your buck. This can be because you’re covering more area on the net, permitting your web site to rank for both broad and specific terms.
Then, with some sensible strategic interlinking you will be able to even further promote the broad areas of your site by linking all your internal pages to the pages above it.
While I am not entirely dismissing the layered content theory presented higher than, I’m saying contemplate your situation. If your website may be a smaller web site, by all means use the layered content approach. If it’s larger then use the sub-domain approach.
Conjointly keep in mind that there might be multiple ways that to organize the identical content.
For instance, in addition to organizing your sub-domains or sub-folders by color within the widget example, additionally consider organizing them by features. This means, a chosen widget could be linked to from multiple related categories.
Not solely that but you’ve currently bulked up your web site with a bunch of further pages. These new pages are needed to help produce the sub-domains and navigation needed to drive guests to the individual widget pages.
This kind of multi-class linking is common among several massive sites. One good example is Ebay. It organizes its high auctions into sub-domains like antiques, art, autos and clothing. Then, among the classes the sub-folder structure is employed to additional segment the site.
In conclusion, if you’ve got been looking for a manner to most effectively organize your site while helping to boost rankings, consider these options. Through the use of sub-folders, sub-domains or a combination of each you’ll effectively organize your web site, segment your merchandise and target searchers additional effectively.
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