Archive

Posts Tagged ‘Social Networking’

Online Social Networking Sites: Hidden Benefits for Web Marketers

December 7th, 2009

Sites that feature social networking and online social bookmarking are more popular now than ever. It can be hard to know which to choose, however, because there are so many of them. This is why many Internet users find social network reviews valuable. When reading these reviews, though, you might be surprised at how much variation there is in people’s viewpoints. Some might defend their particular choices tooth and claw. That may be due, however, to being unaware of all the available options, so they got hooked on one site without really knowing what’s out there. I’ve known a few who fought for their choice without even knowing the difference between business networking sites , bookmarking sites or sites that feature online social networking as a means for people to have fun, date, play games or do various other entertainment-related activities. Many are not aware that there are also online social networking sites, like Yuwie, that use micropayments to incentivize users to visit the site and promote it to others.

Many people aren’t aware of the variations between social networks because the features and uses overlap. For example, HubPages can be used for business or pleasure. Thousands of user-created free networking communities have sprung up all over the Internet, such as Book Market. These sites are really where the rubber hits the road when it comes to free social networking due to their emphasis on people’s niche interests. And speaking of niches, book readers now have plenty of places to hang out online. Online social networks , like GoodReads have book reviews and other features created just for people who love to read. A less interactive format that is just as important as social networking is social bookmarking, which has become a standard for people who work and play on the Web. Sites that feature social bookmarking, such as Mister Wong, allow logged-in users to save their online bookmarks for free. These sites are also great for people who are searching for information, because searches are greatly enhanced by tagging. Tagging also makes social bookmarking sites of great interest to online marketers, because they know they will lead to backlinks for their sites. One social bookmark doesn’t really mean anything in terms of backlinks but when you add them all together, they become influential in search engine rankings. And with sites such as Propeller, if a URL is posted on one of these bookmarking sites that has good pagerank, top search engine rankings can be had for that page if it has good keyword tags and was submitted properly.

The social media landscape is made even more indistinct by sites like Yahoo Buzz, which are set up for both social networking and social bookmarking. They are quite useful for bookmarking URLs but they also provide a tremendous platform for online social networking and marketing. Many new business contacts and friends are just waiting to be found on these platforms and blog posts featured on these social networking sites have the potential to rank well in Google and other search engines. This makes these type of sites genuine gold to Internet marketers.

If you enjoyed this post, make sure you subscribe to my RSS feed!

Social Media Sites: Benefits for Web Marketers

December 1st, 2009

Social networking and online social bookmarking are incredibly popular these days. It can be a little difficult, however, when it comes to knowing which to choose. This is why many Internet users find social network reviews valuable. When reading these reviews, though, you might be shocked at how people’s opinions vary widely Some people would fight for their social media choices to the bitter end. That’s probably because the site they fell in love with is one of the few they tried and they got hooked on one site without really knowing what’s out there. I’ve known a few who fought for their choice without even knowing the difference between business networking sites , bookmarking sites or sites that feature online social networking as a means for people to have fun, date, play games or do various other entertainment-related activities. Even some avid social media users don’t know that there are also social media platforms, like Yuwie, that use small amounts of money per click to pay for people to use and promote their sites.

Many people aren’t aware of the variations between online social networks because there is enormous overlap of features on the various sites. As an example, HubPages can be used for either business networking or to just have fun. Thousands of user-created free networking communities have sprung up all over the Internet, such as Book Market. These type of social networking sites are significant because they’re completely user-driven and allow focused conversations surrounding people’s interests. Interests can be as specific as book aficionados, who now have many online communities geared just to them. Social networks like LibraryThing have everything from chats, book reviews and online bookshelves. A less interactive format that is just as important as online networking is online social bookmarking, because it opens up new worlds of information storage and retrieval. Social bookmarking sites like Reddit allow people to save their favorite bookmarks so they can access them online any time. These sites are also powerful for people who are searching for information, because searches are greatly enhanced by tagging. The ability to use keyword tagging also is of value to Web marketers, because they know they will lead to backlinks for their sites. One social bookmark doesn’t really mean anything in terms of backlinks yet when a site has many of them, it can change the amount of search engine traffic it receives. And with sites such as Mixx, if a URL is posted on one of these bookmarking sites that has good pagerank, top search engine rankings can be had for that page if it has good keyword tags and was submitted properly.

The boundaries are made even more murky with sites like Yahoo Buzz, which allow social networking and social bookmarking. They are quite useful for bookmarking URLs but they also provide a powerful platform for online social networking and marketing. You can make a lot of friends on these sites and blog posts featured on these social networking sites have the potential to rank well in Google and other search engines. Tremendous benefits such as these are the reason people who make their livings online love online social media sites.

If you enjoyed this post, make sure you subscribe to my RSS feed!

The Power of Social Media Sites

November 8th, 2009

Social networking and online bookmarking have grown in popularity in the last five years. It can be a little tricky, however, when it comes to knowing which to choose. This is why many Internet users find social network reviews valuable. When reading these reviews, though, you might be surprised at how much variation there is in people’s opinions. Many folks defend their choice of online social networking sites vehemently. That’s probably because the site they fell in love with is one of the few they tried and all their time was taken up with one site before they knew what was happening. I’ve known a few who fought for their choice without even knowing the difference between business networking Web sites, social bookmarking sites or sites that offer online social networking just for fun. Many are not aware that there are also social networking sites, like Yuwie, that use micropayments to incentivize users to visit the site and promote it to others.

People often don’t know the distinction between one form of free social network and another because there is huge amount of cross-over in the platforms. As an example, Facebook can be used for either business networking or to just have fun. Thousands of user-created free Ning networking communities have sprung up all over the Internet, such as Paper Craft Planet. These type of social networking sites are significant because they’re created by users and focus on distinct interests. Interests can be as specific as book aficionados, who now have many online communities geared just to them. Online social networking sites like Bookcrossing have everything from chats, book reviews and online bookshelves. An innovative variant of online social networking is online social bookmarking, which has become very popular. Sites that feature social bookmarking, such as del.icio.us, allow logged-in users to save their online bookmarks for free. These sites are also great for people who are searching for information, because searches are greatly enhanced by tagging. Keyword tagging also makes social bookmarking sites of great interest to online marketers, who use them to garner backlinks for their blog posts and Web sites. The individual links aren’t that meaningful yet when a site has many of them, it can change the amount of search engine traffic it receives. Also, like with Digg, if a blog post is entered on one of these sites, high Google rankings can result if it is submitted properly and has the right keywords associated with it.

Blurring the line even further are sites like Mixx, which are set up for both social networking and social bookmarking. These sites are used for bookmarking but they also have legions of people who frequent them for marketing or socializing. You can make a lot of friends on these sites and as a bonus, material placed on them oftentimes ranks well in Google. This combination of tremendous benefits is the reason that Internet marketers flock to them.

If you enjoyed this post, make sure you subscribe to my RSS feed!

Video Listing Building or Going Out of Business?

November 5th, 2009

The life blood of all experienced marketers is the list. NO list and you are in liquidation. Wd gather our contact lists in many different ways. Most common currently is having the user fill in a registration form in exchange for a free gift. The registration form generally consists of a name and an e-mail address. Once the form is completed and registered into the autoresponder the free gift is provided.  With the understanding that whom ever collected the name and email address can follow up with you via other e-mails with other pieces of information which will generally at some point in time include another offer.

Other variations included having the recipient forward the offer to 4 to 5 friends or family to qualify for the free gift.  Other times it was an extremely low priced offering.  Viral in nature a single e-mail can explode exponentially as every level of recipient continued to forward the offer to even more and more people.

 

Social Media

With the ubiquitous nature of the net, you will find the internet marketers active in Web 2.0, blogs, Twitter, YouTube, and many of the social media community sites.  This most true with the more personal nature of the video.  Now the viewer can look into the marketers eyes, view his or her product, see how things work all from the comfort of their home.  The marketer likewise does not have to leave his office.

The advantageous far out way those of the straight print media.  Now the expert has face to face contact.  With seemingly a one-to-one conversation happening with potentially thousands of people at the very same instant. The customer feels like they know the marketer.  After all he or she is talking right to me.   Hence there is a better chance of the customer buying.

Consequently it is becoming imperative for the internet market to include video in his arsenal of marketing tools to communicate with potential prospects and customers.

 

Simple Efficient Video

Interestingly, a new video software system to build a contact list and potential customer list virally has been introduced. Joel Therien, CEO of Kiosk.ws, is in the process of annoucing a video software righty called Easy Video Producer that in a very effective manner also produces a viral list of leads. This system is unique because the software itself is being offered as the free giveaway for this video “tell-a-friend” system. Essentially, the system will offer you free and extraordinarily easy to use video generating software that builds and posts your personally produced video and information capture form on a website or blog. A contact management system is included with the free offer as well.

The viral concept is that you would then attract traffic to introduce yourself to the prospect in a more personal way, offering them the opportunity to opt in and use the same free software that you used to prepare the video. The prospect and new contact would in turn use his free new system to attract even more potential contacts for his list and yours as well.

As in the earlier e-mail systems, the originator of the viral distribution of the free software would have access to every subscriber in the levels below him. So a free and easy system of posting videos on the internet with the specific purpose of gather a network of contacts by giving away a viral software which gives you the opportunity to continue.

 

Solutions to the Issues

Easy Video Producer software system appears to offer a simple and easy, no cost solution for both the experienced and inexperienced non-technical marketer to make effective use of videos for their viral list building and business needs.

Providing a number of ready made templates from which to not only gather the names and email addresses but allow the prospect in a novel non threatening manner share and use the video and free giveaways. Thereby getting it out to the people who are potential buyers.

The manner in which Easy Video Producer software has made it so simple and easy for the lay person to utilize develops the credibility needed to instill the confidence and trust the prospect is after.  Through the use of the software the prospect themselves begins to categorize exactly what solution they are looking for you to provide.

Again proving the critical necessity of list building with the power of video.

The simple truth is without a list you are in liquidation.

If you enjoyed this post, make sure you subscribe to my RSS feed!

Traffic Through Social Media: Paid or Free? Know the Difference!

August 31st, 2009

With the increasing popularity of social media sites, the use of social traffic to drive visitors to sites, blogs or online stores is also gaining attention. Before the explosion of social media websites, such as Twitter, Facebook and MySpace, many online marketers focused on paid traffic in order to significantly boost the number of people visiting their websites. There really is nothing wrong with paid traffic strategies. In fact, these strategies can be very effective. However, they can be quite expensive. If you want your paid campaign to have an impact in your business, you may have to spend hundreds of dollars a day.

But with the social traffic solution, you will make use of social media sites that are free. All you need to do is invest a little of your time and participate in these types of websites. Create good quality materials that will help you maximize your traffic-enhancing strategies. It is important to note that simply having a profile in Facebook, Twitter, MySpace and other types of social media sites does not guarantee an increase in your Web traffic. You need to know how to make your profile attractive to the people who matter, the ones that belong to your target market.

Another advantge of social traffic over paid traffic is the influence you can gain through social media sites. As an influencer, you can affect people’s decisions on what to buy or what service to get. In order for your paid traffic to make a purchase from your site, you need to be able to infuence them to get it through huge discounts and a lot of other freebies. With web traffic from social media sites, people learn more about you through word of mouth, which is popularly known as viral marketing. This means that Web users who go to your site are already partially convinced that your product or service is good because someone from their social media network recommended you.

Of course paid traffic solutions are guaranteed to get people to your site, 100%. However, this certain type of marketing campaign will only work if you have enough funds to support/pay for it. Once your funds run low and have no budget for PPC and banner ads, your traffic may follow suit. The effect of social traffic is different. You may put a whole lot of effort in today’s traffic but you may reap what you’ve sown in the weeks or months to come: remember that this may work overnight, but not all the time. As long as you have your profile in social media sites and you continue to participate in such communities, you will experience an increase in your Web traffic.

 

Nathan Holland is the owner of AttractableMarketing.com.
He teaches how to generate free leads and drive targeted traffic to your website through social networking.
For Free Videos on increasing your website traffic through Social Networking, visit http://attractablemarketing.org

 

If you enjoyed this post, make sure you subscribe to my RSS feed!

What Is In A Name On Twitter?

June 13th, 2009

Paulwillshowu is now following you on Twitter. Does this name look rather fishy to you? It should. This is an actual user account on Twitter that was suspended due to strange activity, which probably means the person (or program) who set up this account was going to use it for the sole purpose of spamming the Twitter stream of flow.

Your user name on social networking site Twitter is the first impression people have of you. Even before your profile or any of your tweets are read, your name can be a big clue to who you are and what your purpose is. Many people decide to use their name such as JohnSmith as a username. Using your real name can let other people know a real human is trying to get to know them, rather than a program that is just trying to push a product on them. This isn’t always the case, of course, but your real name can be the perfect choice for your username.

A business is a little different on Twitter, but can follow the same rules. Comcast Customer Support, for instance, has ComcastCares as a username. Many businesses decide to use the business name as the sole account and the employee’s first name followed by an underscore to denote single users within that business. For instance, back to the Comcast example, you could have Jane_ComcastCares as an account for Jane.

Your user name can be a difficult thing to come up with, especially if you have a common name or don’t feel comfortable using your given name on the Internet. A simple, yet memorable, name is always best. Here are a few tips when deciding on a user name to employ for Twitter.

Go Solo – Chose a name that can be used across many platforms. Chances are, if it isn’t being used on one, it won’t be used on other sites either. This helps people looking for you find you easily. If they know your username on Twitter, then they can find you on LinkedIn as well. It’s a simple way to add to the branding of your business.

Personal – If you have a common name, instead of using underscores or numbers, (which makes it look like you didn’t spend much thought on your name) try using initials or different combinations of your name.

Length – The shorter the better. Remember, you only have 140 characters. When someone wants to reply to you, your name takes up a portion of those characters. If your name is 40 characters long, you’re limiting their ability to respond. Length also makes getting the spelling correct if someone is using a mobile device. Keep it short and sweet.

Characters – Try to avoid the use of special characters such as $, _ and %, as well a numbers. These characters are typically used by bots trying to spam the system and people tend to shy away from incoming requests. This also makes replies difficult from a mobile phone. How long does it take you to spell out @$horty_179 on your key pad? Chances are many folks won’t want to waste their time even replying to your tweets.

Spend some quality time deciding on your username. Make it personal to you so it fits your style, but also make it unique and keep others in mind. Follow these few steps and your Twitter name will be created in no time. Then all that’s left to do is to get out there and start tweeting.

If you enjoyed this post, make sure you subscribe to my RSS feed!

“BURGER SLAYER” Interactive Marketing Campaign for Hardee’s® and Carl’s Jr®

June 9th, 2009

    Interactive Marketing Agency      

The first two brands, a unique series of ads using mobile technology and user-generated content.    Spacedog

Los Angeles, 2006 July 10, CKE Restaurants, Inc. Carl’s Jr. ® and Hardee’s ® restaurant brand new “cross Burger” campaign to 34, men 18 to start the main target of protests.     Promotion

Companies to create Spacedog, in Los Angeles, an independent interactive marketing agencies and interactive agencies restaurant company records        

Dynamic and unique campaign will use mobile communication technology interaction and Hardee ’s and Carl’ s a small brand to promote the location of the consumer from the store in order to make full use of the site’s user-generated content promotion, the first of the two brands.

 

          

Consumers are encouraged to submit photos of their cell phone cameras, friends, and even pets, are caught in acts of “Hamburger killer.”  When it comes to the store location, you can pick up one of Hardees or Carl’ jr delicious hamburgers at a store location elseware.   mobile phone to Carl’s Jr or Hardee’s, by email, or by uploading images from their digital cameras directly onto the site.  photos were selected daily and posted to there websites where consumers voted for their favorite.

  Each month, one winner was awarded the title “Burger Slayer of the Month” and a month supply of free hamburgers.

 

Hardee’s and Carl’s Jr. have come up with a unique way to generate awareness for the campain, there are now instructions for submitting cell phone camera images to websites on napkin dispenser wraps.  Instructions for customers wishing to submit photos taken by digital camera were included as part of the promotion.  Social netowork sites such as MySpace, photo sharing sites like Flickr and even Yahoo banner ads were largely used to increase the online influence for Hardee’s and Carl’s Jr.                

Burger’s cross “in” the excitement built.  In addition, the individual regional marketing campaigns were created for driving the awareness in the cities throughout the country.

 

Spacedog is an independent, full service, interactive marketing agency focused on creating unique and effective results driven campaigns for their clients in a variety of industries including entertainment, travel, retail, financial, high tech, and quick service restaurants.  In 2005, Spacedog launched their entertainment division that focuses on developing branded entertainment properties for and with major brands, that are based on original graphic novels the company creates with Top Cow Comics. 2006 was a busy year for Spacedog, which has worked on and even released some productions they did with studios and networks.  Spacedog has worked with some of the leading brands and entertainment companies in the business including but not limited to, Mazda, Citibank, Qantas Airways, Carl’s Jr and Hardee’s Restaurants, Sony Pictures Entertainment, Universal Music Publishing, Fox Sports, EarthLink, Interscope Records, and Westfield Malls.  The corporate office of Spacedog situated in LA,USA

If you enjoyed this post, make sure you subscribe to my RSS feed!